Vitruvian Fitness takes the lead in innovation

Vitruvian Fitness takes the lead in innovation

An adaptive training device, the Vitruvian uses technology developed in Australia.

A powerful adaptive strength trainer for athletes at all stages of their fitness journey, the Mini Vitruvian Trainer+, along with its app, uses artificial intelligence, powerful motors and retractable cables to adjust the optimal digital weight and resistance of users in real time.

The Vitruvian Trainer+ 40kg allows anyone 15 years of age or older to train safely and effectively from home.

  • Winner of the Best Innovation Award in the Manufacturing and Consumer Goods category.

Ricoh filters

Cooperat: Ryco . Racing Filters

staff: 20-99 employees

Alistair Hampton, Ryco’s general manager of engineering, says the company’s filtration technology reduces racing costs and high-performance vehicles by dramatically reducing engine wear.

“This also increases engine efficiency over the life of the vehicle and reduces resource consumption,” he says.

Stuart Chandler and Alastair Hampton with Ryco Filters.

And while the technology has been developed on racing cars, it also has applications in other engines as well as applications beyond internal combustion.

Ryco is expanding beyond the traditional auto market.

“The filtration technologies being developed in our laboratories can be applied in future mobility applications as well as new and expanding areas such as air quality,” says Hampton.

big wrap

Cooperat: Big Wrap – Compostable Elastic Wrap

staff: 20-99 employees

The Great Wrap’s Compostable Stretch Wrap is an eco-friendly alternative to traditional plastic food wrap that uses renewable vegetable carbon from food waste and can be composted in as little as 180 days.

Great Wrap has the ability to completely replace traditional plastic wrap, in doing so converts food waste from landfill into compost as the composting process aids the nutrient cycle by returning carbon and nutrients back to the soil.

InQuik . Bridge Systems

Cooperat: InQuik . Bridge System

staff: 20-99 employees

The InQuik Bridge System is a prefabricated modular bridge technology intended to make concrete bridge construction faster, simpler and safer, while targeting a long design life with little need for maintenance.

The system uses modular panels that are manufactured in the factory and transported to site, where they are set in place and filled with concrete.

According to CEO Ben Mullani, the company is already revolutionizing the way concrete bridges are made and has now set its sights on global expansion, creating a new company in the United States.

He says that they are not limited to bridges and “wherever there is a concrete structure globally, you can use our self-supporting technology to improve the construction process and structural quality.”

brouwn & Watson International

Cooperat: Ultima IQ LED Light Strip 40

staff: From 100 to 499 employees

brouwn & Watson International Group General Manager (Producer) Ryan Elsegood says the company’s innovation journey began with the moment of the light bulb, “when we started importing lights from Europe into Australia”.

“We have come a long way since then and have built our own capabilities to design and develop lighting solutions,” says Elsegood.

The company’s Ultima IQ LED 40 driving light is a combination of high power LED driving light bars with an in-cabin lighting control unit. It produces beam density and shape optimized to suit one of three pre-selected terrains, reducing road signal bounce by up to 50 percent, while maintaining maximum visibility.

Whole house filtration

Cooperat: water wall

staff: 20-99 employees

The Complete Home Filtration WaterWall is an Australian designed water filtration system that is connected to the main water line entering the home.

WaterWall aims to remove up to 98.5 percent of chlorine and chlorine by-products along with emerging contaminants of interest such as PFAS (per- and poly-fluoroalkyl substances used in products that resist heat, oils, stains, and water) for end consumers living in PFAS-affected areas , Filtration up to 1 micron.

Charter Group

Cooperat: New circular plastic factory in Australia

staff: 500+ employees

The Pact Group’s vision is to lead the circular economy in Australia. The company’s Albury-Wodonga recycling facility can recycle up to 1 billion 600ml beverage bottles annually and turn them into high-quality, food-grade resin for use in recycled bottles and food packaging, diverting thousands of tons of plastic waste from landfill annually.

The new facility is the largest of its kind in Australia and with joint venture partners Pact Cleanaway Waste Management, Asahi Beverages and Coca-Cola Europacific Partners (CCEP), they have now successfully developed a closed-loop solution for beverage polyethylene terephthalate (PET) bottles.

Repurpose it

Cooperat: recycled stable sand

staff: From 100 to 499 employees

Reuse It manufactures recycled and stabilized sand using 100 percent recycled cement and sand from landfill waste.

Repurpose it

Re-purpose: applies recycling techniques to recover resources from waste.

Founder and CEO George Hatzimanolis is passionate about saving the planet and realized early in the company’s journey that our waste like timber, cement or rock, even food scraps, is easy to use “but no one wants it.”

“It’s not rubbish, it’s actually gold,” he says.

Brick Lane Brewing Co., Ltd.

Cooperat: New fermentation techniques for low alcohol production

staff: 20-99 employees

Brick Lane Brewing Co. has created new brewing techniques to combat the difficulties associated with contaminating yeast strains that cause unacceptably high alcohol levels.

The brewing process uses a special type of carbohydrate-modified malt brew, which allows the proliferation of special maltose-negative yeast strains in low-alcohol and low-alcohol brewing.

Archie Rose Distilling Company

Cooperat: Single malt flow process

staff: From 100 to 499 employees

Archie Rose’s mission is to bring the finest quality Australian spirits, featuring ethically sourced and locally sourced ingredients, to more people locally and around the world.

Archie Rose founder Will Edwards and professor of distillation Dave Withers.

The company’s individual Malt Stream process eliminates the need to compromise on whiskey quality when distilling dissimilar malts. This method processes one malt at a time, allowing Archie Rose to determine the optimal conditions for each malt to maximize whiskey quality.

According to the company, innovation has been a key value and catalyst from day one, beginning with founder Will Edwards’ efforts to explore why there is no distillery in Sydney, leading to the launch of Archie Rose in 2014.

The value of the local and local Australian ingredients for the company’s products and business is reflected in the fact that it now grows and sustainably exports 100 percent of the malt for whiskey made in Australia.

The idea for Vitruvian Fitness is a little fun

It’s a huge entrepreneurial leap to go from co-founding a high-speed algorithmic trading company in the financial sector to building a fitness tech company, but that’s exactly what John Gregory did in 2010.

Vitruvian CEO John Gregory.

John Gregory, CEO of Vitruvian, is keen to bring resistance training into the 21st century. Photo: Trevor Collins

Gregory says the idea that Vitruvian was born out of working at his financial firm where they had a bunch of weights and bench press in the trading room so the office could work on their fitness when the markets were quiet for a bit of fun and stress relief. .

At the time, he was at a loss as to why at one end of the office he was doing high-end algorithmic trading and high-speed computing while at the other end “we were just pushing metal”.

He began wondering how “we can bring resistance training and weight training into the 21st century” with a combination of technology as well as using his background in applied physics.

His goal was to build resistance training for the 21st century that would be fun, engaging, and adaptable.

So, after completing his business career in late 2010, he spent the next eight years working part-time at his cottage to turn his concept into a reality.

The result was the first iteration of Vitruvian Trainer, a digital fitness trainer with intelligent resistance that adapts to the user’s ability and strength during training.

From this prototype, Gregory’s vision was to create a resistance training technology company and bring this technology to people wherever they wanted to train.

He says Vitruvian is now used in home gyms and studios as well as rehab centers, elite training programs, and more. He says there are multiple markets.

“We have machines all over the world and they are even used by people who live in vans and drive all over Europe but still want to do effective strength training as well as people who put them in their own planes and practice them at 30,000 feet.”

Now with a global team and Vitruvian trainer sales in nearly 40 countries, Gregory’s goal is to continue innovating in the fitness space because “we can’t stand idly by.”

“We don’t do the easy thing. We don’t just dig or grow things. We are an Australian manufacturer – a hardware and software technology company born and bred in Australia.

“We are using technology to lower the barriers to fitness,” he says.

More about 2022 AFR BOSS Most Innovative Company

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