Lymington, ON – What’s better than helping families gather around the table and be a part of the magic that happens while dining with the family? Studies show widespread nutritional, social, and mental benefits associated with family meals that create a stronger, healthier family bond. In support of National Food Marketing Institutes (FMI) Family Meals Month, Pure Flavor® joined the industry-wide movement this month to raise awareness of the benefits of frequent family meals.
According to FMI, people who eat more meals together eat more fruits and vegetables. As a lifestyle-focused brand, we always encourage the consumption of greenhouse-grown produce in every snack and meal as part of your family’s healthy lifestyle,” said Chris Fillon, Marketing Director. For the month of September, Pure Flavor® created a multi-channel marketing campaign across many of digital platforms that ran in tandem with FMI’s National Family Meals Month™.The aim of the campaign was to engage the whole family in recipe content, blogs, social shares, surveys, contests, and more, all in the spirit of increasing time Family meals.
“This month has been a lot of fun as we’ve been sharing family meal prep ideas, time-saving tips, resources for kids and great gifts, and we’ll collect nearly 10,000 consumer survey responses by the end of the month, and we’re well on our way to our goal,” Veillon commented. Meals Month™ is a great family meal movement to partner with.
People are hungry for help in the kitchen, and the Pure Flavor® brand’s nurturing healthy living strategy continues to help increase consumption of fresh produce through relevant and engaging digital content to tens of thousands per week. Through social content, dynamic website features, blogs, and downloadable resources, or via the highly popular and award-winning Live Deliciously® eMagazine brands, consumers are at the forefront of Pure Flavor®’s focus to be a part of every dining occasion. The brand’s theme of “Eat Well, Be Well Together” continues to excite a growing network of influencers and content creators across North America.
“National Family Meals Month™” is an industry-wide movement to raise awareness of the benefits of frequent family meals. I’ll tell you that one of my favorite features is the memories we make when we’re all in the kitchen. More conversations are made, more smiles are made, and you tend to make healthier meal choices. We’re so excited to be part of this movement you’re promoting Food Marketing Institute along with pure flavor®,” said Tracy Shaw, Director of Digital Marketing, Healthy Family Project.
Pure Flavor®’s National Family Meals Month™ campaign, along with weekly contests, runs through September 30th.The tenth. To learn more about the campaign, visit: https://www.pure-flavor.com/fueling-healthy-families/ .
About National Family Meals Month™–
As the voice of food retail, the Food Marketing Institute has created National Family Meals Month™ as an annual nationwide event to raise awareness of the benefits of frequent family meals, highlighting grocers and manufacturers with the support of community health organizations, as a solution for families to share another meal at home. every week.
About Pure Flavor® –
Pure Flavor® is a family of greenhouse vegetable growers who share a commitment to bringing A Life of Pure Flavor™ to communities everywhere. Our passion for global warming sustainable growth, strong support for our retail and food service customers, and focus on engaging consumers is built upon a foundation drawn from generations of growing experience.
We are the next generation of vegetable growers and have inspired us to put quality, flavor and customers first by supplying greenhouse-grown vegetables from our strategically located farms throughout North America.
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