Half of Americans think they have a great idea for the next big food trend.
A new survey of 2,000 adults in the United States shows that 73% believe that trendy foods should be healthy and contain nutritious qualities. Many (74%) also said they were more likely to try a food trend themselves if it was healthy.
To really make the trend take off, these food enthusiasts need to set their sights on social media. More than a third (37%) said they had discovered food trends from one of four major platforms – Facebook (67%), YouTube (62%), Instagram (58%) and Tik Tok (45%).
Outside of social media, cooking shows or slides (34%), friends (34%) and family (33%) are prime sources for learning about trendy foods and recipes.
More than two-thirds (68%) said they were likely to try a new food trend and nearly (66%) claimed it was because trying new things is an “exciting” experience.
More than half (58%) also stated that they were more likely to try a new food if they saw it had been approved by celebrities, chefs or food influencers.
commissioned by Beef + New Zealand lamb Conducted by OnePoll, the study found that food trends were more attractive to respondents when they were suitable for preparation (23%), nutritious (21%) or already used flavors they like to use and eat (20%).
Some of the trendy foods that tick all these boxes are avocado toast (24%), fermented foods (21%), restaurant-inspired dishes (20%), street food (19%), and cauliflower as a bread alternative (19%).
Several participants also shared that trendy foods also need to include ingredients that have added nutritious benefits – things like yogurt (32%), garlic (29%), ginger (29%), turmeric (29%) and dark leafy greens (28%). ).
This could explain why 59% claim trendy diets are as attractive to them as trendy foods. Today’s most modern diets include lean (35%), low-carb/zero-carb (29%), carnivore (29%), and Mediterranean (29%).
When it comes to future food trends, respondents suggest it might be a new type of burger, avocado tacos, something spicy, or even a low-cost meal.
“People often look to food trends because they want to try something new and exciting, but that doesn’t mean they need to compromise on nutrition and taste,” said Michael Wan, global director at Beef + Lamb New Zealand. “By combining common flavors or ingredients with familiar favorites, consumers can enjoy the best of both worlds.”
For seven out of 10 Americans, it is important that they find nutritious foods. Nearly (68%) said they pay close attention to the nutritional value of most of the things they eat.
Respondents are particularly concerned about not getting enough vitamins (38%), protein (36%), fiber (32%) or omega-3s (31%) in their diets – enough for 74% to actively seek ways to Increase your protein and nutrient intake from natural food sources, such as grass-fed beef and lamb, rather than processed ones.
They also take care of claims when buying food products. High protein (38%), low in sugar (37%), all natural (35%) and low-fat or organic (31%) are some of the main claims, while sustainability (26%) and renewable (20%) are also The first thing to consider when shopping for food.
Sixty-nine percent are willing to try imported food products if they meet their dietary preferences better than local food products, and 70 percent are willing to spend extra money on foods they know will be healthy for them.
“Making the most of the nutritional food trend starts with being a more mindful shopper and examining what goes into it,” Wan continued. “Using high-quality, nutritious, sustainably grown ingredients to replicate home food trends is a recipe for success. And with half of Americans saying they have a great idea for the next big food trend, we’re bound to see some delicious new ideas on social media soon.”
The best common foods
- Avocado toast – 24%
- Vegetarian meat/seafood – 21%
- Fermented foods (sauerkraut, kimchi, kombucha, etc.) – 21%
- Restaurant inspired dishes – 20%
- Cauliflower as a substitute for bread – 19%
- Street food – 19%
- Cauliflower as a protein substitute – 18%
- Turmeric latte – 18%
- French fries – 17%
- Seeds (hemp, chia, flax, etc.) – 17%
- baked feta pasta – 17%
- Grass-fed proteins – 17%
- Salmon rice bowl – 17%
- Pesto eggs – 17%
- Fried noodles – 17%
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