Microgreens: A Small Vegetarian Company With Big Health Benefits |  food news

Microgreens: A Small Vegetarian Company With Big Health Benefits | food news

At the Saturday morning Aiken County Farmers Market, customers can find NKBJ Microgreens.

Michael and Vicki Simons, husband and wife of 31 years, run a small business together and are there almost every Saturday.

Vicki Simmons explained that young greens are nutrient-dense seedlings of vegetables and herbs that contain four to 40 times more nutrients than their mature counterparts.

“We say whatever you’re preparing, you can add a little greenery to it to add color, flavor, nutrients, and texture,” said Vicki Simmons.

Michael Simmons is the one who primarily grows seedlings in their live grow trays. Vicki Simons manages digital assets such as website and Facebook page.

Vicki Simons writes a newsletter to her clients and followers every week, coming out every Friday morning at 7 a.m.

When writing your newsletter, you try to take advantage of holidays or current events, or you try to focus on different recipes that subscribers might be interested in trying.

The business started in October 2019. The Simonses started this business because they wanted to give more people access to the nutrients provided by the little greens.

“We started this because we were professional truck drivers, and when we were on the road, we didn’t have much access to the fresh green stuff unless you went to a truck stop and paid exorbitant food prices for a truck stop,” Vicki Simmons explained. “The thing about it is that these can be pretty slim choices, or at least they were during the time we were there. So, when we got out of the way, it was like we wanted to get to healthier things, so we looked into this and started in developing it for ourselves.”

Young greens are carefully planted over 9 to 12 days. Michael Simmons grows seedlings in their home where the temperature is easy to control.

It took a while for the Simmons family to learn the growing process, but once they found out, they said it got a lot easier.

Michael Simmons only grows certain seedlings together, most of which are grown individually. Harvested together into delicious bowls, one ounce at a time as a recipe-ready product.

The Simonses have a variety of mixes, including sunflower, spotted pea, and sweet flower, as well as multiple salad dressing mixes.

Everything Michael Simmons grows on Non-GMO. Some of the things he grows are also organic.

Loyal customers come again and again to pick up the small screens at the farmers market or to receive the small screens with an NKBJ Microgreens subscription.

According to the website, subscribers get priority deliveries, a wider choice of small screens, lower prices than at the farmers’ market, and free home and business delivery for an order of as little as $15.

For the Simonses family, customers are the most special part of the business.

β€œIt’s so special to us. It feels like second family to us because once you know what drives your little guy, it ends up moving to where they feel comfortable sharing personal stuff with you,” said Michael Simmons. their lives about how they use small screens. They are so wonderful. So we have a very loyal base here.”

“We are grateful to the people who love what we grow for them,” added Michael Simmons.

In addition, the Simmons family sells their small spaces to caterers, for their own catering purposes, and to local restaurants such as Neon Fig.

Jenn Kraus, owner of Uprooted Vegan Cuisine, is one of his best clients. She buys from the Simonses family and talks about their business on Instagram.

Michael Simmons is preparing three samples to provide to other restaurants in the city who are interested in and hope to make their small space available to other restaurants in the Aiken area.


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