Trick or treat foods

Couple Turn Grandma’s Recipes Into Healthy Fruit Snacks

While visiting the ancestral home of his wife Urvashi Srivastava, Shree Arora tasted some of the Its traditional snacks nani made. refreshing Uncle BabadMouth watering imli Delicious desserts and appetizers made with Shana Sato Some of the items she had prepared were to welcome her granddaughter’s husband to her residence in Lucknow.

During this period, Shri was researching the idea of ​​a food start-up and his trip to Lucknow proved to be a coincidence. While tasting these dishes, realize how much the market needs healthy snack options.

“Urvashi and I are foodies. But we always make sure to make informed food choices because health comes first. But it is not very easy to find brands that sell healthy foods and snacks,” says Shree, co-founder and CEO of Trek O Treat Foods, based in India. Ghaziabad, Uttar Pradesh: “Many come in claiming their products are healthy but when we look at the ingredients list it proves otherwise.”

The company’s motto is to provide healthy snack options, especially for kids, and bring nostalgic treats to adults. The market is full of candy/snacks loaded with sugar, artificial colors, flavors, preservatives, and a myriad of other chemicals. Unbeknownst to us, we are consuming a lot of junk, especially kids, who are exposed to this chemical-laden candy from an early age,” shares Orvashi, co-founder.

The brand, which was established in February 2022, bears a slogan: ‘No Tricks Only Tasty Treats’.

Urvashi and Shrey with Trick or Treat products.

The duo admit that it took a while to come up with products that were not only healthy, but also had a good shelf life. The shutdowns also put a wrench in their plans.

salute to your grandmother

Urvashi, an engineering graduate, was more interested in creative designs and now runs the design department of the company. Shri, I completed both a BTech and an MBA and worked in sales and marketing for over three years before starting Trick or Treat.

The project was started with the hope that they could preserve the traditional recipes of the Urvashi family. Says , “nani She was so happy when she learned that we had started a company that sells her snacks. She is 78 years old and cannot travel long distances but she is the rock of our startup company. Her recipes were followed exactly, but small changes were made because those couldn’t last long at room temperature. We have taken help from a food consultant to modify the recipes without changing them.”

Neera Srivastava - Nani Urvashi with snacks by trick or processed foods.
Nira Srivastava – Urvashi Nani with sweets.

It took 45 days and 30 trials for the team to come up with their first product – a fruit set now available in six flavors: mango, kacha unclepineapple, strawberry, pink guava and imli.

“No refined sugar, preservatives, sulfates, or artificial colors or flavors are used in their making. Chemical free fruits, jaggery and spices are used only high quality. In the case of candy rolls, lemon juice is the preservative we use which can provide a period Shelf life up to seven months “Making the candy with less moisture is another way to increase its shelf life,” says Shri.

The fruit used in the manufacture is sourced directly from farmers in South India. The founders say that only export-quality fruit is chosen to ensure quality and consistency. The frozen pulp of this fruit (stored at -18 ° C) is used to make candy.

Fruit rolls by trick-or-treating foods
Fruit rolls with trick-or-treat.

The company has about 16 full-time employees, who are engaged in laboratory activities, product processing and dispatch. Their products can be purchased directly from the website, social media pages, Amazon or Indiamart. It is also found in some retail stores around metro cities like Bengaluru, Mumbai and Delhi. “It is very difficult to convince retailers. They are reluctant to acquire products from new brands,” Orvashi shares.

But the founders are looking to collaborate with brands like “Flipkart, Zomato and Swiggy” to increase their online presence.

Apart from the fruit rolls, the brand Coco Energy Bars that main ingredient Shana SatoAnd the Combined with dates and jaggery for sweetness. “Most young people and adults are leaning towards energy bars now. We planned to give it a healthy twist using another recipe from our family. Shana Sato It is a protein-rich ingredient, commonly used in Indian kitchens. Orvashi explained that approximately 85 percent of this protein bar is made with this ingredient and the remaining 15 percent is jaggery and dates.

Coco Energy Bar by Trick or Treat Food
Coco Trek or Treat Energy Bars.

She also adds that protein bars have become a bestseller. The mango and strawberry flavors are also the customers’ favorite. “The majority of our buyers are teens and moms who are trying to provide healthy snack options for their kids and themselves,” she notes.

“I really liked the sweet and sour flavor of the mango rolls. The packaging is very nice and the taste is better than the local am papad Full of color and preservatives,” writes Bhawna, a customer at Trick or Treat موقع website.

“It is our pleasure to share customers’ feedback with us. It is touching to know that at least some of them remember their childhood after tasting our products. I even share some of these with nani Who absolutely loves it,” Urvashi gushes.

buy their products over here.

Edited by Yoshita Rao. Image credits Urvashi Srivastava.


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