Loughborough, England – Calorie labels should include the amount of physical exercise needed to burn food, according to a new study. Sounds like a little too? Researchers in the UK suggest that it would actually be easier to understand than the current traffic light system, increasing the potential for consumers to be supported to avoid high-calorie foods by clarifying what calorie counts mean in real life.
Calorie equivalent of physical activity (PACE), where consumers are shown examples of what it takes to burn calorie intake from a particular food, is not new. It’s currently popular in applications, but researchers are pushing for it to be shown more widely. On nutrition labels, shoppers will be able to see how many minutes of exercise they have to do to burn everything they consume. The packaging might read: “The calories in this cake require 90 minutes of walking to burn.”
However, the general public in the UK, where researchers have surveyed individuals, is not sold on the idea.
Although the majority think they will Help them avoid high-calorie foods Against traffic lights, they desperately wanted to stick to traffic lights. Amanda Daley, a professor at Loughborough University, says: statement. “However, many people do not understand the meaning of calories (calories or calories) or grams of fat displayed on food labels, and often underestimate the number of calories when the labels are not provided.”
How does the general public feel about putting PACE labels on food packaging?
So far the public’s view of PACE packaging has been lacking. So Daley’s team spoke to 2,668 people from the knowledge panel at Ipsos to compare Views on traffic lights vs. PACE rating. Participants had to decide what they liked, and they found it the easiest to understand, and the most striking.
In the end, most preferred the traffic light system, with 43 percent of respondents supporting it. Only 33 percent preferred the PACE rating. However, PACE recognized was easier to understand: 41 percent versus 27 percent. Similarly, 49 percent voted by PACE and was more likely to get their attention compared to 31 percent for traffic lights.
The physically active participants also found the PACE program more attractive. Those Who Exercising more than three times a week I found that it caught their attention more than people who were active several times a week.
Conversely, the older participants wanted to stick to the original calorie supply. over 65 years old PACE was 40 percent less likely to be selected by young adults. The group suggested that PACE should be placed on food like chocolate For everyday food items such as bread, pasta, fruits and vegetables.
Putting PACE on stickers In fast food chainsSupermarkets, takeaways and vending machines were also preferred due to the higher calorie options on offer. The team plans to begin trialling the PACE sticker in cafeterias and vending machines.
“Our findings highlight that PACE labeling is a potential policy-based approach to enhancing existing approaches to food labeling,” the authors wrote. “The next steps are to test whether PACE labels reduce purchases of high-calorie foods and beverages in various food settings such as restaurants, vending machines, cafes and bars.”
Daly and her team present their research At the International Congress on Obesity in Melbourne.
Southwest News Service writer Paul Allingham contributed to this report.
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